There is nothing more magical than having confidence in flashing a set of perfect-pearly whites. Your smile can do wonders for your own and others self-esteem. Think back to a time when a perfect stranger shared their intoxicating smile with you in the produce section of the grocery store. It may seem trivial, but the effect that a heartfelt smile has on our own well being is astronomical. The same goes for the power that your own smile has on others, a well placed and sincere smile can turn a bad day into the best day, and smiling is such a simple gift.

A smile before and after professional teeth whitening

In the great country of America we know the power that a straight, white, and toothy grin can have on others, which is why we pay so much attention to the bright and shininess of our teeth. Having a perfectly straight and brilliantly white smile can open up so many doors in someone’s life. From making new friends and acquaintances to nailing an interview for a dream job, our teeth are our gateway to success.

The problem is… many people are not born with a perfect set of chompers. Family genetics may have dealt you a hand of not-so-straight, not-so-white set of teeth. Not to fret, the amazing world of dentistry has come a very long way. Whether you need to replace one or a whole set of missing teeth with the technology of dental implants, looking to get braces or Invisalign to straighten crooked teeth, or looking to polish and whiten your smile, our office can help in any of these situations.

But this isn’t about replacing missing teeth, this is about the difference between over-the-counter and professional whitening solutions. Let’s take a look at how they work and what is the best choice to make when looking to make your lackluster teeth shine.


There are several options:

  • Whitening gels
  • Whitening toothpastes
  • Whitening strips
  • Whitening rinses

All of these options have a bleaching agent and are generally a cheaper way to obtain a whiter smile.


  • Less expensive than professional whitening
  • Safe for use
  • No need for any dental appointments
  • Available at your pace, time, and convenience


  • No guarantee that it is the right whitening option for you
  • Professional cleaning should be done before any type of whitening
  • Strips or trays may not cover your teeth completely
  • Exposed gums may become irritated by whitening solution
  • Without dental supervision there is no immediate help if something goes wrong

Professional Whitening Treatments

As with anything in this world, it is always a “best bet” to go with someone who is professionally trained and educated when it comes to any service provided. Professional whitening uses a stronger “bleaching” agent, can be done in office, or at home with fitted trays. In our office we offer zoom whitening.  Along with that you get custom trays for touch up whitening and free bleaching gel for life as long as you are a patient and getting regular cleanings.

In-office whitening

This is the fastest way to turn dull teeth into a Hollywood grin. The procedure typically last around an hour and our office will make sure to cover sensitive areas, such as the gums, to avoid damage or irritation.

Custom take home trays

This is a great way to achieve white teeth at your own convenience. With custom-fitted trays, that fit perfectly to your teeth, you can apply a whitening gel while at home, whenever works best for you.


  • Faster results, as quick as within an hour
  • Professional whitening is safe and effective
  • Longer lasting results
  • Dental supervision in case anything may go wrong
  • Proven higher results


  • More expensive than over-the-counter products
  • Dental consultation or appointment required

Whatever your reason for wanting to spruce up your smile, the command that a bright-white set of teeth has on this world is beyond compare. Our office is filled with the friendliest and most knowledgeable staff that can help you take your smile from humdrum to dazzling.

Exciting Updates from Artistic Smiles!

After three decades of serving Longmont, CO with exceptional dentistry, Dr. Cliff Rogge is officially retiring.

While we are sad to see him go, rest assured our current patients will be in good hands moving forward.

Dr. Chris Goldtrap will carry on the legacy at Artistic Smiles, continuing to keep your smiles healthy and happy.

Dr. Goldtrap is currently accepting new patients, so schedule your appointment today!

In the meantime, we have more big, exciting changes coming in the next few months, so check back again soon.

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